Streetwear is a casual clothing style that gained popularity in the 1990s. It evolved from hip hop fashion in New York and surf culture in California to include aspects of sportswear, punk, skateboarding, and Japanese street fashion. Haute couture eventually gained significance. It frequently focuses on „casual, comfy pieces like as jeans, T-shirts, baseball caps, and shoes,” as well as exclusivity through intentional product scarcity. Enthusiasts follow specific brands and seek out limited edition releases.